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How To Get Free Leads In Real Estate Without Paying A Cent
How To Get Free Leads In Real Estate Without Paying A Cent
Pssst... Real estate agents, listen up! If you're tired of shelling out money for ads to generate leads, we've got a game-changing solution for you. In this blog post, we'll spill the secrets of how to get free leads in the competitive world of real estate. Say goodbye to expensive Facebook, LinkedIn, and Instagram campaigns. However, what I wanted to talk to you today about was how you can do this for FREE! Yes FREE! Say What?
There Are A Number Of Ways You Can Get Leads Online For FREE.
Join Groups on Facebook and LinkedIn.
Post in groups regularly
Comment in groups daily - spend some time in each group daily, like posts, celebrate successes, and share stories
Create a business Facebook page
Create a business Instagram page but combine it with personal
Use Hashtags
Ask a question
Follow your prospects on social media
Create a list on FB of your clients and prospects and jump in there every day.
Look at birthdays, anniversaries, etc. and comment on their posts and share content with them.
Write Content
Create A BLOG or Newsletter
One of the easiest ways to get your brand out there is by joining groups on Facebook and LinkedIn and writing valuable content for the community. Show off your knowledge and expertise by writing a blog post, giving away a free lead magnet such as a free video series, e-book, checklist. You can create content for buyers, sellers and renters and join groups with these types of prospects in it in your community. Read on below for the full run down...
Build A Referral Network With Groups
Joining groups on Facebook and LinkedIn is an incredibly powerful way to build your network, increase your reach, grow your social media, build your brand and build referrals. It may seem hard work at first but the rewards that come your way over time will be 10 fold. This is where you will build your trust and credibility with your audience, share insights and share and promote your listings.
Social Media Groups
You can Join up to 50 groups both industry and local groups on both Facebook and LinkedIn. By joining these groups will help you keep up to date with what is happening in your local area and your industry and also gives you an awesome opportunity to give back by sharing your content, ideas and insights and promote yourself too.
How to Join a Group
Introduce yourself
State who you are and what you do
Check in often to engage in group discussions
Post relevant content to establish credibility
Start A Group
Feeling bold? Start your own group and invite your clients and prospects to join your group. This could be a community group about your community and everything in it and you can showcase your expertise and show your listings as well. People want to connect with other people and see that you are real. For example community events, new restaurant and bar openings, sporting events etc..However, make sure you are regular and keep engaging with your community.
Establish Credibility and Authority as an industry expert
Start by sharing industry insights. What is happening in your market? What is the market doing? Create market update videos. Share real estate news that is relevant to your area. You can find relevant news on these websites:
Make it a priority to share new information once a week.
Be careful with how much you promote as you don’t want to appear spammy. You can do this by giving information and jumping in on discussions first.
Remember the golden rule Give, Give, Give, Get.
Promote Listings
Whenever you share a listing in an industry group, make it known that you will share a referral fee with the other agent if they bring you a buyer. Whereas in a local group you will post the listing and you will ask “Who do you know that would love to live in this home?” Or, “ What’s your favourite feature in this beautiful new listing?”
Create a conversation around your listings rather than straight selling.
Post Content Frequently To Increase Reach
Social media is a numbers game. The more frequently you post content and engage with your audience, the more you will become known over time. Make it a priority to check into your groups daily. Whether it’s to share a new piece of content which gives up front value to the group or participate in a discussion. If you can’t commit to daily, then try joining less groups or check in during the week.
Joining groups can help you grow your network and personal brand quickly, which in return will help you build your referral network. The key is to provide as much industry expertise and value to the group members versus simply promoting your listings.
Create A BLOG Or Newsletter
Another powerful strategy to get free leads in real estate is by creating a blog or newsletter. This is your platform to showcase your expertise, provide valuable insights, and establish yourself as a trusted authority in the industry.
A blog allows you to dive deep into various real estate topics, whether it's tips for buyers, sellers, renters, market trends, neighbourhood spotlights, or home improvement ideas. By consistently creating high-quality content, you attract readers who are interested in your niche and build a loyal following.
When crafting your blog posts, aim to provide practical advice and answer common questions that your target audience may have. Share your personal experiences, success stories, and local expertise to add a personalized touch. Don't forget to optimize your content for search engines by including relevant keywords and providing meta descriptions.
Want to get some great ideas on how to generate lots of content ideas? Grab our FREE Guide “209 Content Ideas For Real Estate”
Another effective approach is to offer a newsletter subscription option on your website or Linkedin. By collecting email addresses from interested visitors, you can regularly deliver valuable content straight to their inboxes. Newsletters can include market updates, exclusive listings, featured articles, and upcoming events in the area. This consistent communication helps you stay top of mind with your audience and nurtures long-term relationships.
Remember, consistency is key when it comes to blogging or sending newsletters. Set a realistic publishing schedule that you can maintain and stick to it. Whether it's once a week, fortnightly, or monthly, make sure to deliver fresh and engaging content on a regular basis.
To maximize the visibility of your blog or newsletter, promote your content on social media platforms, share it in relevant groups, and encourage readers to share it with their networks. Over time, as your content gains traction and attracts organic traffic, you'll see an increase in leads and inquiries.
Creating a blog or newsletter is a valuable long-term investment that helps establish your brand, build credibility, and attract a steady stream of free leads in the real estate industry. So, start brainstorming topics, sharpen your writing skills, and get ready to make a lasting impression with your audience through your own digital publication.
In conclusion, getting free leads in real estate without paying a cent is not only possible but also highly effective. By implementing the strategies we've discussed, such as joining groups, establishing credibility, promoting listings, posting content frequently, and creating a blog or newsletter, you can unlock the potential of organic lead generation.
Want To Get Help Implementing These Strategies?
We understand that navigating these strategies and executing them effectively may require guidance and support. If you're looking to take your lead generation efforts to the next level and want personalized assistance tailored to your unique needs, we invite you to book a Free Discovery Call with Chanelle, our real estate expert.
During this call, Chanelle will assess your current situation, understand your goals, and provide expert insights and recommendations to optimize your lead generation efforts. Whether you're just starting out or seeking to refine your existing strategies, Chanelle is here to help you succeed.
To Book Your Free Discovery Call and start generating free leads with confidence, simply click the link below and schedule a time that works best for you. Don't miss this opportunity to take your real estate business to new heights!
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