Watch This Video
We offer a holistic, soul-based approach to coaching female real estate agents, empowering them to gain confidence and scale their businesses with ease.
Our focus is on creating automated systems for generating leads, listings and sales, while minimising stress and overwhelm. Through our real estate coaching, training, branding and social media expertise, we help you increase your business success and achieve your long-term goals.
About Chanelle
Chanelle Breeze is a real estate coach who is determined to help you achieve the results you’re looking for. A strategic thinker and visionary leader, she gives confidence and direction to her clients through her insightful coaching, training and public speaking.
Chanelle shares life-changing approaches, systems and processes to help you develop your own real estate insights and abilities through Social Media and Real Estate strategies. Assisting you to formulate a plan to help achieve your strategic goals and build your dream business for the long-term.
Chanelle is results driven with a proven track record and has the invaluable combination of a successful business owner inspired by a soul-based philosophy.
Having been a real estate agent for the past 10 years and worked with Australasia’s most successful real estate agents and agencies in many markets including Darwin and Auckland.
Whether it’s working one-on-one, group training or speaking publicly, Chanelle ensures her clients’ life and work goals are truly aligned because “that’s when the magic happens.”
You might be an agent or a business owner, possibly stuck in your career or with a business that has flat-lined. Perhaps you’re worried about the volume of listings and sales you’re getting and need help with lead generation. Perhaps it’s the opposite; your business is growing so fast you’re struggling to put structures in place to support your success.
Whatever your situation, Chanelle has been there too. She’s seen it all and that makes her one of your best allies.
This authentic, credible and dynamic presenter will "Unleash Your Inner Gold" that will nurture and support your business success.
Chanelle is the coach to help you take control of your life. You will find the clarity, focus and direction you’ve been searching for at Breeze Coaching Academy.
Contact Chanelle today – she’s ready to help you transform your real estate business dreams into reality.
Happy Clients
Chanelle has done a few 1 to 1 coaching sessions with me at a time when I needed a boost and refresher. Some of what we covered was re familiarisation as an experienced agent sometimes that is all you need.
Chanelle works within a comfortable professional manner, she is very holistic and makes you think about the answers to her questions carefully. knowledgeable and skilled, Chanelle has a good coaching style that suits me, looking forward to her new innovations. I highly recommend her for all your Real Estate training needs”.
Fae Bryant
Licensee Salesperson at UP Real Estate
Thank you for all your hard work with the team over the past 4 weeks. Today at the sales meeting everyone that attended was grateful for reviewing what is required to be a good agent. Those that had been in real estate for some time mentioned that it was a timely reminder of what they should be doing that they aren’t, and of course for the newbies it gave them some guidelines as to how and what to focus on.
Maria Stephens
Sales Manager at Professionals
We loved your energy and vibe Chanelle...lot's of ripples of positive energy flowing out there from it.
Csilla Ford
Licensee Salesperson at First National Hokianga
Blog
Should You Have 1 or 2 Instagram Accounts As A Real Estate Agent
Should You Have 1 or 2 Instagram Accounts As A Real Estate Agent
As a real estate agent, you may wonder whether it's better to maintain one Instagram account or have separate ones for personal and business use. We'll explore the advantages and disadvantages of each approach and provide practical tips to optimize your Instagram presence.
This is an age-old question and one I frequently get asked when I am doing my Live coaching sessions for real estate agents. My quick answer is this: If you're a company, obviously you will need more than one Instagram account. You will need a company one and then you'll need your individual one. This also works for teams.
But what if you’re an individual real estate agent? Do you need a personal and a business account? What are the pros and cons of having one account versus two? Let’s dive in.
The Pros and Cons of Having 2 Instagram Accounts
Imagine having two accounts. You've got your personal and you've got your business. In your personal account, you’re posting about your private life - what your dog looks like; what your favourite restaurant is; who your friends are; what you're up to in your spare time. Do you play tennis or go to pilates or yoga? What are you doing on holiday? Since it’s your private life, you probably want to keep this account private.
With your business account, on the other hand, it’s all about business. You’re posting your new listings, your sales, and some community stuff. It's very boring. There's not much of you in there and that's how you want it.
If you've got two accounts and you’ve set your personal account to private, people will have to request to follow you to be able to see your posts. This makes it a lot harder for them to check out who you are.
Managing two accounts is more stressful.
If you have a private personal account, people who Google you will wonder why you’re hiding under a private account.
When considering two Instagram accounts, one for personal use and the other for business, there are some key points to consider:
Pro Tip: Remember whatever you put on the internet is there for everrrrr….So be careful about what you post or it could come back to bite you!
My Personal Preference
In my opinion, For real estate agents it's better to have a Single Instagram Business account that showcases both your personal and professional life. This account can give followers a well-rounded view of who you are as a real estate agent and as a person. However, exercise caution about what you post since everything you share reflects your personal brand. If you don't want certain aspects of your life known to others, refrain from sharing them online.
Here's Why You Should Have ONE Business Instagram Account:
One account gives followers a well-rounded view of who you are as a person and as a real estate agent, establishing a strong personal brand.
By being selective about what you post, you can ensure that everything shared aligns with your brand image and values.
This must be a business account. You can track and measure what content your followers most enjoy and what gets engagement, you can automate posts and comments with AI and do a lot more in general with a Business account.
Ideal Content Ratio For Real Estate Agents
To strike the right balance in your Instagram content, follow this recommended ratio:
40% of your posts should focus on community-related content, highlighting local events, businesses, and initiatives you support.
30%-40% of your posts should showcase your personal brand, sharing weekend activities, restaurant visits, and other experiences that humanize your brand.
10 to 20% of your posts can feature real estate-related content, such as new listings, successful sales, client testimonials, and behind-the-scenes glimpses of your work process.
This ratio isn’t set in stone. You can play around on what works well for your audience but what you don’t want to be doing is spamming your followers with all your listings. That’s going to be super boring and you'll end up getting people unfollowing you, which is not what you want. You want to increase your personal brand and have yourself out there, showcased in an awesome light so that people want to do business with you because they love you as a person.
Storytelling Through Instagram: Engaging Your Audience
Instagram is a powerful platform for visual storytelling. Utilize it to its full potential by posting beautiful images, experimenting with cool filters, creating engaging Instagram Stories and Reels, and connecting with your audience authentically. Showcasing your life and who you are as a person and professional will humanize your brand and strengthen the bond with your followers.
Post high-quality images and use relevant hashtags to increase visibility.
Engage your audience with Instagram Stories and Reels to showcase your daily life and real estate successes.
Demonstrate community involvement and showcase your local expertise through captivating content.
TOP TIP: Reels is the number one method at them moment to increase followers and engagement and it is content that sticks around for a long time.
As a real estate agent, having a well optimized Instagram presence is essential to building your personal brand and connecting with potential clients. By maintaining one business account, striking the right content balance, and leveraging the power of storytelling, you can create a compelling Instagram profile that attracts and engages your audience, ultimately driving real estate success.
Lastly, what are you hiding? Instagram is a platform for people to follow you and if you’re ever in doubt about what to post, keep it simple. Use the KISS method. Keep it simple, stupid.
Are You Looking For More Help?
Join our Facebook Group Leading Ladies In Real Estate
Join our community of 'Leading Ladies In Real Estate' by joining our free Facebook group. Whether you're a new or experienced female real estate agent, we aim to help you elevate your game and receive support from a like-minded community. Our discussions will cover a wide range of topics such as personal branding, social media, lead generation, mindset, and more. Don't miss out on this opportunity to connect with fellow professionals and enhance your skills.
Copyright @ Breeze Coaching Academy 2023. All Rights Reserved
